Shipping marketplace orders into the EU can trigger two separate charges at the border: customs duties and import VAT. This guide explains who collects vs. who pays (marketplace, seller, buyer, carrier), how Incoterms like DDP and DAP change the customer experience, and when IOSS, OSS, and EORI numbers matter for smooth clearance. If you’re selling cross-border B2C into the EU, you’ll learn how to reduce delivery holds, unexpected fees, and returns by aligning checkout VAT, invoice values, and electronic customs data—plus what “duty-free” really means for VAT. Read on for the practical role map that keeps parcels moving.
July 19, 2026