Baby & Child Products
Representation for Baby and Child Products Sold in the EU
Baby and child products require a particularly high level of safety due to their use by vulnerable consumers. Under the General Product Safety Regulation (EU) 2023/988 (GPSR) all manufacturers must ensure these products meet strict safety, labeling, and documentation requirements before being sold in the EU.
EARP acts as your EU Authorized Representative (AR) and Responsible Person (RP), ensuring your products meet the regulatory representation requirements and supporting your communication with EU authorities.
Why is EU Representation Required?
Protecting the youngest consumers through safety and traceability
Products intended for babies and children carry risks such as choking, strangulation, entrapment, chemical exposure, or mechanical injury. Market surveillance authorities actively monitor this category, and non-compliance frequently results in recalls or Safety Gate notifications.
Manufacturers must prepare complete technical documentation, apply correct warnings and instructions, and provide clear product and traceability information. A designated EU-based RP is required if the manufacturer is based outside the EU, to ensure authorities can access documentation, request corrective actions, and verify that products entering the market meet basic safety expectations.
Common Baby & Child Products Requiring EU Representation
Examples of baby and children products that EARP can represent:
Bottles, Sterilizers, Baby Cutlery
Cribs, Changing Tables, Mattresses
Strollers, Baby carriers
Rattles, Teethers, Soft Toys
Sleep Sacks, Wearable Blankets
EARP covers these product types under one comprehensive Authorized Representative and Responsible Person service, ensuring alignment with the GPSR and industry specific requirements.
Our Role as Your EU Authorized Representative and Responsible Person
EARP serves as your EU-based AR and RP, maintaining required documentation and acting as the formal EU contact for authorities. We verify document completeness and provide a clear framework for ongoing safety and post-market obligations.
Learn more about our AR/RP responsibilities:
→/services/authorized-representative-responsible-person-gpsr/
Frequent Compliance Issues
Amazon Sales?
If you primarily sell these products via platforms such as Amazon, or other online marketplaces, EARP offers a dedicated Online Marketplace Sellers service that includes tailored documentation and listing support.
The EU Safety Gate routinely reports baby products that fail basic safety requirements. Frequent issues include:
Missing or incomplete safety documentation
Inadequate age-appropriateness assessments or warnings
Incorrect or unclear instructions for safe use
Choking or small-part risks not properly addressed
Inconsistent testing or unclear evidence of material safety
Unverified materials releasing hazardous substances (e.g., BPA in feeding bottles or excess phthalates in soft plastic toys)
Such failures not only trigger regulatory recalls but also pose direct safety threats to infants and children.
Related Resources
Further guidance on children’s product safety
Lets Get Started
There’s no time to waste. Talk to the experts at EARP and know that you have 25 years of experience at your disposal. You deserve to focus on your products. Let us take care of your regulatory representation in the large and lucrative European market.
