Amazon and Online Marketplace Sellers
EU Authorized Representative & Responsible Person for Amazon and Online Marketplace Sellers
Selling through Amazon, Etsy or other online marketplaces is one of the fastest ways to reach EU consumers. It also brings you directly under the General Product Safety Regulation (EU) 2023/988 (GPSR).
Under the GPSR, every product sold to EU consumers, both online and offline must have an EU-based responsible person. EARP can act as your independent EU Authorised Representative (AR) and your Responsible Person (RP) for all eligible products you sell through marketplaces.
Why Online Marketplace Sellers Need Representation under the GPSR
If you operate from outside the EU and target EU consumers, the GPSR requires that an EU-based economic operator is designated as the responsible person for your products. This can be an EU manufacturer, an importer, an AR with a written mandate, or a fulfilment service provider. Most online sellers do not work with EU importers, and logistics partners often do not want to take the responsibility.
By appointing EARP, you ensure that the responsible person role is clearly assigned and professionally managed.
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Online offered products must show key product and safety information, including the responsible person’s details. These products must also be traceable and backed by technical documentation that authorities can request.
What EARP Does
We are not a distributor, importer, or logistics partner. We represent you strictly for regulatory purposes. As your EU Representative, EARP will
As your EU Representative, EARP will
Act as your legally required EU contact under the GPSR and Regulation (EU) 2019/1020 on market surveillance.
Ensure the minimum GPSR documentation is present before onboarding.
Maintain your AR/RP file and responds to authority queries.
Coordinate safety event communication for marketplace-triggered cases.
Provide online marketplace guidance and documentation templates so your submissions are accepted faster.
This gives marketplaces, fulfilment partners, and authorities a clear, reliable point of contact for your products
How Does This Apply to Me?
Fulfilment service providers are economic operators under the GPSR. If no one else is appointed, they may become the responsible person by default. By appointing EARP, you remove this risk. We clarify roles, support listing accuracy, and ensure your marketplace and logistics partners are not unintentionally placed in a regulatory role. Our online marketplace sellers service supports:
Marketplace & D2C Sellers
Amazon sellers (FBA and FBM), Etsy, Shopify, eBay, and other D2C marketplace sellers
Brand Owners & Manufacturers
Private-label and OEM-based brands
Small to Enterprise Scale
Micro-sellers (1–5 SKUs) and scaling brands (5–50+ SKUs)
International Sourcing Partners
International Sourcing Partners
Why Choose EARP as Your Responsible Person?
- We have 25 years experience of acting as European Authorized Representatives.
- Keep your confidential design information and technical specs private.
- Avoid reprinting labels and manuals if you swap importers/distributors.
- No conflict of interest to worry about.
- Distributors often don’t know how to handle a recall or accident related to the safety of products.
- Importers and distributors are focused on sales, not on regulations.
- We are constantly keeping up to date on regulatory changes in the market.
- Let a qualified, professional Responsible Person handle this critical role.
Avoid fines and removal from the EU market.
It is crucial to select a Responsible Person who knows the requirements and how to act when it is needed.
Lets Get Started
There’s no time to waste. Talk to the experts at EARP and know that you have 25 years of experience at your disposal. You deserve to focus on your products. Let us take care of your regulatory representation in the large and lucrative European market.
