How does Amazon check whether my products are GPSR compliant?

Amazon does not “certify” GPSR compliance; it checks for verifiable signals that your listing and product meet the requirements of the General Product Safety Regulation (EU) 2023/988 (GPSR). In practice, Amazon asks for an EU Responsible Person, traceability details, safety information, and sometimes supporting documents or photos of labels. If anything is missing or inconsistent, Amazon can block a listing while you correct it.

What does GPSR compliance mean for Amazon sellers in the EU?

GPSR compliance means that the consumer product you offer to EU consumers is safe under normal and reasonably foreseeable conditions of use, and that you meet the regulation’s information, traceability, and cooperation obligations. GPSR applies broadly to consumer products sold online or offline, including many products that are not CE-marked, and it has applied since 13 December 2024.

For Amazon sellers, the most visible GPSR requirement is that products offered to EU consumers must have an EU-based Responsible Person when the manufacturer is not established in the EU. The Responsible Person is an economic operator established in the EU, not an individual, and acts as a compliance contact point for authorities.

Manufacturer: ensures product safety, prepares technical documentation, and provides required product information.
Importer: if present, has its own legal obligations when bringing goods into the EU.
Distributor: makes products available and must act with due care (for example, not selling products they know are non-compliant).
Responsible Person: provides a Union contact point and must be able to provide documentation to authorities on request; under the Market Surveillance Regulation (EU) 2019/1020 (MSR), it must inform the manufacturer if there is reason to believe a product presents a risk.

How does Amazon check whether a product is GPSR compliant?

Amazon typically checks GPSR compliance through listing-level data validation and document or image review, not through a full legal conformity assessment. Reviews often start when a category is considered higher risk, when identifiers do not match, or when Amazon receives a complaint or a signal from an authority. The goal is to confirm traceability, required contacts, and that safety information is present and consistent.

Common Amazon checks include:

Responsible Person verification: requesting the EU Responsible Person’s company details in Seller Central (often at the brand or ASIN level).
Online offer fields: checking that the listing shows the manufacturer’s identity and contact details, and the Responsible Person’s contact details when required.
Label and packaging photos: verifying that physical labeling matches the listing, including model or type identifiers and required contact details.
Safety information: confirming that warnings and instructions are provided and aligned with the product and the target EU languages.
Document availability: requesting evidence that technical documentation exists and can be provided to authorities on request.

Amazon’s checks are platform enforcement. National market surveillance authorities enforce the law and can request files, test products, and order corrective actions.

What documents and product information should be ready for Amazon’s GPSR requests?

You should have a complete, consistent product safety file ready before listing, because Amazon’s requests usually focus on traceability and consistency across your listing, labels, and documents. GPSR expects you to be able to demonstrate product safety and provide information quickly when requested by authorities, and Amazon often mirrors that expectation in its workflows.

Product identification: model or type number, and batch or serial number where applicable, plus clear product images.
Manufacturer details: name, postal address, and an electronic contact address (email or a web form enabling two-way communication).
Responsible Person details: name, postal address, and electronic contact address, plus evidence of the mandate or appointment.
Safety information: warnings, instructions, and any required safety information in the languages of the Member States where you sell.
Risk assessment: a documented assessment of reasonably foreseeable hazards and misuse.
Test reports: where applicable for the product and the claims made, matching the exact model and variants.
Traceability records: links between SKUs, EANs or GTINs, ASIN variants, and labeling identifiers.
Complaint and accident records: internal logs and corrective actions, kept organized and retrievable.

How can you fix an Amazon GPSR compliance block or listing removal?

To fix a GPSR block, treat it as a mismatch or missing-data problem and respond with corrected fields and supporting evidence that matches your product labeling. Amazon’s reinstatement decisions often depend on whether your response is complete, consistent, and submitted within the stated deadline. Start by identifying whether the issue is Responsible Person data, listing information, labeling, or missing documentation.

Open the exact request in Seller Central and note the ASINs, required fields, and deadline.
Confirm that the Responsible Person details are correct and entered in the correct dashboard or compliance section.
Update the listing to show the required manufacturer and Responsible Person contact details for the EU offer.
Check product and packaging labels, ensure identifiers and contact details match the listing and documents, then upload clear photos if requested.
Compile missing safety information, the risk assessment, and any applicable test evidence, ensuring model and variant consistency.
Submit a concise response explaining what you changed, and attach only the requested files.
Prevent repeats by maintaining a controlled document folder and a pre-launch checklist for new ASINs.

How EARP helps with Amazon GPSR compliance checks

When Amazon requests GPSR evidence, speed and consistency matter. We help you set up the EU Responsible Person role and the supporting compliance process so you can respond confidently and keep listings moving.

Provide EU Responsible Person services for GPSR and support for MSR Article 4 communication obligations
Review traceability details and labeling content for consistency with Amazon listing fields
Set up technical documentation storage and a retrieval process for authority requests
Help you prepare a practical documentation pack aligned with common marketplace requests

To discuss your products and the fastest path to resolving a block, see our services and contact us.