Where exactly on a product must the manufacturer and Responsible Person details appear?

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Jason van de Zande

Under the General Product Safety Regulation (EU) 2023/988 (GPSR), the manufacturer and the EU Responsible Person details must be provided in a way that is clearly visible and easy for consumers and EU market surveillance authorities to find, typically on the product itself or, when that is not possible, on the packaging or an accompanying document.

In practice, the correct placement depends on what can be physically marked, how the product is supplied, and whether the information remains available throughout the product’s life cycle. Getting this wrong can trigger EU market surveillance labeling questions and marketplace listing blocks.

The sections below break down what information is required, where it must appear, and how online listings should display it.

What information must be provided for the manufacturer and the Responsible Person under the GPSR?

The GPSR requires clear manufacturer identification marking for the EU market and clear GPSR Responsible Person details so authorities and consumers can contact the right economic operator. At a minimum, you should provide the manufacturer’s name and a contact address, plus the Responsible Person’s name and EU contact details that enable rapid communication.

To meet common EU product label address requirements in a practical, inspection-friendly way, include the following elements in a consistent format:

  • Manufacturer name (legal entity name or registered trade name)
  • Manufacturer postal address suitable for contact and traceability
  • Responsible Person name (the economic operator designated for the role)
  • Responsible Person EU postal address (must be in the European Union)
  • Responsible Person contact details such as an email address or phone number that is monitored
  • Product identification that links the item to its documentation, such as model, type, batch, or serial number

Keep the information legible, durable, and aligned across the product, packaging, and any documents. Inconsistent names or addresses across channels is a common reason for EU market surveillance labeling follow-ups.

Also note the role split under the Market Surveillance Regulation (EU) 2019/1020 (MSR): the Responsible Person must be able to cooperate and, under Article 4, notify risks to the manufacturer when needed. The obligation to notify serious risks to authorities sits with the Authorized Representative when that role is appointed.

Where exactly must the manufacturer and Responsible Person details appear (product, packaging, or accompanying document)?

Manufacturer and Responsible Person contact details on the product should appear on the product itself whenever feasible. If the product cannot be marked due to size, nature, or function, the details may be placed on the packaging and, where necessary, in an accompanying document. The key requirement is that the information remains easily accessible and clearly linked to the product.

A practical placement hierarchy that usually satisfies EU product label address requirements looks like this:

  1. On the product (preferred): name and address details are directly on the item, such as on a rating plate, molded marking, or durable label.
  2. On the packaging: used when the product is too small or marking would damage performance or safety.
  3. In an accompanying document: used when neither product nor packaging can reasonably carry all details, for example for very small items or certain bundled components.

When you rely on packaging or documents, make sure the link to the specific product is unambiguous. Use the same model or batch identifier on the product and on the packaging or document so an inspector can match them quickly.

For multi-pack or kit products, place the details where they stay with the unit that reaches the consumer. If individual items may be separated from outer packaging, consider marking each item or adding an insert that remains with each unit.

Do online listings and marketplace product pages also need to show the Responsible Person details?

Yes, online listings and marketplace product pages should show GPSR Responsible Person details when the platform requires it and when the information is needed to support traceability and compliance checks. Many marketplaces now request Responsible Person and manufacturer identification marking EU information as part of listing compliance, and missing details can lead to listing suppression.

Even when the law focuses on information accompanying the product, online display helps align what buyers see with what arrives in the box and what authorities can verify. To reduce friction with platform enforcement, include:

  • Responsible Person name and EU address in the designated compliance fields if the marketplace provides them
  • Manufacturer name and address consistent with the physical label
  • Product identifiers such as model or SKU that match packaging and documentation

Keep the online text identical to the physical labeling where possible. If you change an address or legal entity name, update the product label, packaging, accompanying documents, and the marketplace listing at the same time to avoid mismatches during EU market surveillance labeling checks.

How can [COMPANY] help you place the correct manufacturer and Responsible Person details on your products?

[COMPANY] helps you implement correct GPSR Responsible Person details and manufacturer identification marking EU requirements by acting as an independent EU-based Responsible Person and compliance partner, then aligning your labels, packaging, and listings with what EU authorities and marketplaces expect to see.

  • Confirm what must appear for your product category and sales model, including EU product label address requirements and traceability identifiers
  • Verify placement across product, packaging, and accompanying documents so the information is accessible and consistent
  • Check documentation readiness with structured processes to confirm required product safety documents are present and complete, and stored for availability to authorities upon request
  • Support marketplace readiness by aligning listing fields with the same Responsible Person and manufacturer details used on the physical product

To get your labeling and Responsible Person setup reviewed for EU market access, visit our services and then contact us to discuss your products and timelines.

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