What Responsible Person details must appear in my online product listing?

In the EU, your online product listing must show responsible person details when the GPSR requires an EU-based economic operator for your product. At a minimum, display the responsible person’s company name, an EU postal address, and an electronic contact point (such as an email address or a contact form URL) so buyers can see it before purchase. Below are the key rules, what to publish, and how to add it across marketplaces and your own webshop.

What is a “responsible person” under the EU GPSR, and when is one required?

Under the General Product Safety Regulation (EU) 2023/988 (GPSR), a responsible person is an EU-established economic operator that acts as the product safety contact point for authorities for products made available in the EU. A responsible person is required for consumer products covered by the GPSR when the manufacturer is not established in the EU, including distance sales where you sell online directly to EU consumers.

The responsible person must be established in the EU and can be:

the manufacturer (only if the manufacturer is established in the EU),
the importer (when there is an EU importer in the supply chain),
an authorized representative (appointed by mandate and able to take on the responsible person role), or
a fulfilment service provider established in the EU, in limited situations where no other EU-based economic operator exists for the product.

Sector-specific EU laws (for example, for toys, radio equipment, or cosmetics) can add extra documentation, labelling, or operator duties on top of the GPSR.

What responsible person details must appear in an online product listing?

Your online offer should show the responsible person identification and contact details clearly before checkout. The minimum practical set is the responsible person’s name or company name, an EU postal address, and an electronic contact point (an email address or a contact form URL that enables direct two-way communication). A telephone number can be added where relevant, but the key is that the buyer and authorities can reach the responsible person.

Minimum listing fields to publish

Responsible person name (legal entity name or registered trade name).
EU postal address (street, city, postcode, Member State).
Electronic contact (email address or a dedicated contact form URL).

Where this differs from product labelling

The online listing is separate from what must appear on the product, packaging, or accompanying documents. GPSR information obligations can require that responsible person details also appear physically (on the product where feasible; otherwise on the packaging; otherwise in an accompanying document). The online offer should still display the details so they are visible to the consumer before purchase.

Example formatting (listing-ready)

Responsible person (EU): Example Compliance SRL, Via Example 1, 00100 Rome, Italy; contact: compliance@example.eu
Responsible person (EU): Example Compliance GmbH, Example Street 10, 10115 Berlin, Germany; contact form: https://example.eu/contact

How do I add responsible person information on marketplaces and my own webshop without getting listings blocked?

To avoid compliance rejections, publish responsible person details in the channel’s designated compliance fields where available, and keep the same details consistent across your listing text, product images, labelling, and technical documentation. Marketplaces and authorities often compare names, addresses, and product identifiers across these sources, so mismatches are a common reason for blocks.

Marketplaces (Amazon, eBay, Etsy, and others)

Use the platform’s compliance inputs for responsible person details when provided; do not hide them only in images.
Match the entity name exactly to the responsible person mandate and to what appears on the label or packaging.
Upload clear label or packaging images showing the responsible person details when the platform requests evidence.
Keep product identifiers aligned (model, type, batch, or serial identifiers) across the listing, label, and documents.

Your own webshop (Shopify, WooCommerce, custom sites)

Add a “Product safety and compliance” block on each product page with responsible person details.
Repeat the details near the buy box or in a clearly labelled accordion so they are visible pre-purchase.
Provide a downloadable safety or compliance PDF when appropriate, and ensure it matches the listing.

Quick verification checklist and common mistakes

Use an EU address, not a non-EU office address.
Include an electronic contact, not only a static website with no contact function.
Avoid mismatched names (brand name in one place, legal entity name in another) unless you clearly explain the relationship.
Do not label the responsible person as an “importer” unless that entity is actually the EU product-law importer.
Do not rely only on a post-purchase document; the information should be visible before purchase in the online offer.

How does EARP help with responsible person details for EU online product listings?

We help you publish correct, listing-ready responsible person details and keep them consistent with your GPSR compliance setup, so you can maintain EU market access with less back-and-forth.

We provide GPSR Responsible Person services and the exact EU contact details you can paste into listings and product pages.
We guide you on where to place responsible person details in online offers versus on the product, packaging, or accompanying documents.
We support document and identifier consistency checks (entity names, addresses, model identifiers) to reduce avoidable rejections.
We explain how the GPSR interacts with the Market Surveillance Regulation (EU) 2019/1020 (MSR) regarding responsible person communication duties.

See our services, or contact us to get responsible person details prepared for your EU online product listings.