What does electronic address mean on a product label under GPSR?

Under the General Product Safety Regulation (EU) 2023/988 (GPSR), an “electronic address” on a product label means a digital way to contact the relevant economic operator—typically an email address or a website contact URL. It helps consumers and authorities reach the right party quickly with safety questions or to report a product safety issue. It complements, and does not replace, the required postal address details where those are required.

What does “electronic address” mean on a product label under the GPSR?

An electronic address is a digital contact point for the economic operator whose contact details must be provided under the GPSR, such as an email address or a website link that leads to a contact channel. The goal is fast, reliable communication for product safety questions, complaints, and requests from authorities.

In practice, the electronic address is part of the traceability and communication information that supports effective market surveillance. It is generally expected to be usable without special tools and to lead to a channel that is actually monitored. Where a postal address is required, the electronic address is an additional contact method, not a substitute.

Whose electronic address must appear on the label and where should it be shown?

The electronic address should correspond to the economic operator whose contact details are required to be shown for the product. This is typically the manufacturer. When the manufacturer is not established in the EU, the EU-based responsible person established in the Union must be identified. If an importer is the relevant EU economic operator for the product, the importer’s details may also need to appear.

As a practical labeling approach, place the required contact details in one of these locations, using a format that is easy to find and read:

Directly on the product (preferred when feasible for traceability)
On the packaging
On an accompanying document (for example, an insert or manual) when the product’s size or nature makes on-product marking impractical

Whatever location you use, keep the information consistent across the product, packaging, and online listing, since marketplace checks often focus on simple, verifiable alignment between what is sold and what is labeled.

What counts as a compliant electronic address and what common mistakes should be avoided?

A compliant electronic address is one that provides a stable, direct way to contact the relevant operator about product safety. Most commonly, that means a monitored email inbox or a website URL that leads to a working contact method. The key is accessibility and permanence: the channel should remain available for the product’s time on the market and be checked regularly.

Commonly acceptable formats

Email address (for example, safety@yourdomain.com)
Website URL that clearly leads to contact details or a contact page
Online contact form that is reachable without login and actually delivers messages

Common mistakes to avoid

Providing QR-only contact details without also printing the electronic address in text
Using an unmonitored inbox or a form that does not route messages correctly
Listing only marketplace messaging as the contact route, which may not be accessible to authorities or all consumers
Providing only a social media handle, which is not a reliable regulatory contact channel
If you also list a phone number, omitting the international dialing format, which can make the number unusable cross-border

A good self-check is simple: can an EU consumer and a market surveillance authority reach you quickly, reliably, and using the information exactly as printed?

How does EARP help with GPSR electronic address and labeling compliance?

EARP helps you implement GPSR-ready labeling and contact details so your products can keep moving through marketplace and authority checks with fewer delays. We focus on practical, auditable setup—not guesswork.

We review your label, packaging, and inserts for required operator contact elements, including the electronic address.
We confirm which EU economic operator must be shown, including correct responsible person identification where applicable.
We help set up or validate a monitored electronic contact channel suitable for product safety communications.
We check documentation readiness so information can be made available to authorities upon request.
We act as a liaison with market surveillance authorities in line with our role and processes.

To see how we can support your setup, visit our GPSR compliance services page, or contact us to discuss your labeling and responsible person needs.