How do I display my Responsible Person on my own Shopify store?

To display your responsible person on your Shopify store for EU sales, clearly show the EU-based economic operator’s name, postal address, and electronic contact address in the online offer—typically on each product page and in a site-wide location such as the footer. This helps meet GPSR online information expectations for distance sales. Below are the key questions sellers ask about when it is required, what to show, and how to implement it in Shopify.

What is a GPSR Responsible Person, and when do I need to show it on my Shopify store?

A GPSR Responsible Person is an EU-established economic operator designated under the General Product Safety Regulation (EU) 2023/988 (GPSR) to carry out specific cooperation and documentation tasks for consumer products placed on the EU market. If you sell to EU consumers through distance sales, including via your own Shopify store, you generally need to make the responsible person’s details visible in the online offer when the manufacturer is not established in the EU.

At a high level, the responsible person role is separate from commercial supply chain roles:

Importer: an EU-established entity that places a product from a third country on the EU market.
Distributor: an entity (not the manufacturer or importer) that makes a product available on the market.
Responsible person: the EU-based economic operator identified for specific GPSR-related cooperation and documentation-availability duties.

For many non-EU Shopify sellers shipping directly to EU consumers, there may be no EU importer or distributor in the chain, so appointing a responsible person and showing the details online becomes a practical requirement for continued EU market access.

How do I display Responsible Person information on Shopify in a compliant way?

Display the responsible person information clearly and consistently wherever an EU consumer can decide to buy—most importantly on the product page. The online offer should show the responsible person’s name and postal address, plus an electronic contact address that enables direct, two-way communication (for example, an email address or contact form). Keep these details consistent across your Shopify pages and your product labeling or packaging, where applicable.

What information should be shown?

Responsible person name (company name, trade name, or trademark)
Postal address in the EU
Electronic contact (email address or a contact form that supports two-way communication)

Practical Shopify placement options

Product page block: add an “EU Responsible Person” section to every product template used for items offered in the EU.
Theme footer: include responsible person details in the footer for site-wide visibility, and still repeat them on product pages for clarity.
Policy or compliance page: create a dedicated page and link to it from product pages, the footer, and checkout information areas.
Metafields or metaobjects: store responsible person fields once, then render them automatically across products to reduce copy errors.
Translations: if you sell into multiple EU countries, ensure any required safety and warning text shown online is available in the relevant languages, and keep the responsible person details identical across translations.

Consistency matters because platforms and authorities often compare identifiers and contact details across the listing, images, manuals, and labels. Mismatches can trigger compliance questions and delays.

What’s the difference between an EU Authorized Representative and a GPSR Responsible Person?

An EU Authorized Representative is a role used under certain sector-specific EU harmonization laws (often for CE-marked products) and is appointed by written mandate to perform defined regulatory tasks under that legislation. A GPSR responsible person is a horizontal requirement under the GPSR for consumer products, focused on having an EU-based economic operator available for cooperation and documentation availability. Depending on the product and applicable laws, the same EU entity can sometimes perform both roles.

Topic	EU Authorized Representative	GPSR responsible person
Legal basis	Sector-specific EU harmonization legislation (varies by product)	GPSR (consumer product safety, broad scope)
When used	When applicable rules allow or require an AR under that framework	When placing consumer products on the EU market without an EU-established manufacturer
Can one entity do both?	Yes, depending on the product and the applicable legislation

How does EARP help with displaying your Responsible Person on a Shopify store?

We help non-EU Shopify sellers meet GPSR responsible person requirements and present the required details in a clear, consistent way across their storefront and product information. Our support is designed to reduce confusion between roles and keep your online offer aligned with your labeling and documentation processes.

Provide EU-based responsible person services for eligible consumer products
Confirm which responsible person details should appear in your Shopify online offer (name, postal address, electronic contact)
Give practical guidance on where to place the details in Shopify (product templates, footer, policy pages, metafields)
Support documentation readiness and authority cooperation expectations under the Market Surveillance Regulation (EU) 2019/1020 (MSR)

See our services for responsible person support, or contact us to discuss your Shopify setup and EU selling countries.