How do I add my Responsible Person details in Amazon Seller Central?

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Jason van de Zande

To add your responsible person details in Amazon Seller Central, follow the compliance prompts Amazon displays for EU listings and enter the EU-based economic operator’s legal name, full EU postal address, and electronic contact details. Then upload any requested supporting files (often label or packaging photos). Because Amazon’s menus change, the fastest route is usually through Account Health or via a product compliance request tied to a specific ASIN.

What is a Responsible Person under the EU GPSR, and when do Amazon sellers need one?

A responsible person under the General Product Safety Regulation (EU) 2023/988 (GPSR) is an EU-established economic operator that performs specific cooperation and documentation tasks for consumer products placed on the EU market. If you are a non-EU manufacturer or seller offering consumer products to EU consumers, you generally need an EU-based responsible person for those products, and marketplaces may ask you to provide these details before allowing EU listings.

Under the GPSR, the responsible person role is fulfilled by one of these EU economic operators, depending on your supply chain: an EU manufacturer, an EU importer, an EU authorised representative with a written mandate, or an EU fulfilment service provider if none of the others applies.

Role What it is Common Amazon confusion
Responsible person (GPSR) EU economic operator for product safety cooperation and documentation availability Entered with a non-EU address or the wrong legal entity name
Importer / distributor Supply-chain roles under EU product law Listed when you actually ship directly with no EU importer
EU authorised representative Optional role; can be appointed and can act as the responsible person if mandated Marked as “manufacturer” or “importer” in submissions

How do I add or update Responsible Person details in Amazon Seller Central?

You usually add or update responsible person details through the compliance workflow Amazon triggers for EU selling, either at the account level (Account Health, compliance notifications) or at the product level (a compliance request tied to an ASIN). Amazon typically asks for the responsible person’s legal name, EU postal address, and electronic contact details, plus evidence that the same details appear on the product, packaging, or an accompanying document.

  1. Open the compliance request in Seller Central (often found in Account Health or a product compliance dashboard).
  2. Select the EU marketplace or ASINs to which the request applies.
  3. Enter the responsible person’s details exactly as they appear on your label or packaging (same spelling, punctuation, and formatting).
  4. Upload the supporting files Amazon requests—commonly label and packaging photos showing the responsible person information—and any product identification mapping Amazon asks for.
  5. Submit, then monitor the case or request for follow-up questions.

Amazon’s field names can change, so follow the current on-screen instructions and do not rely on older screenshots. If Amazon asks for “Importer of Record,” treat that as a customs-clearance topic, not the GPSR responsible person role.

Why is Amazon rejecting my Responsible Person information, and how do I fix it?

Amazon most often rejects responsible person submissions because the details do not match across your listing, labels, and uploaded documents, or because the responsible person is not established in the EU. Fixes usually involve making the legal entity name and address identical everywhere, providing clearer label photos, and ensuring the submission applies to the correct product models and variants.

  • Non-EU address: The responsible person must be established in the EU; correct the address and country.
  • Name mismatch: Use the exact legal entity name shown on the label and in the documents.
  • Incomplete address formatting: Include street, number, postal code, city, and country; avoid abbreviations that change meaning.
  • Missing electronic contact: Provide an email address or other electronic contact method that enables direct two-way communication.
  • Inconsistent identifiers: Align the brand, model or type number, and variant naming across the label, manual, test reports, and listing; add an ASIN-to-model mapping if needed.
  • Wrong role selected: Do not list the responsible person as “manufacturer” or “importer” unless that is legally correct for your supply chain.
  • Expired or incorrect files: Re-upload the correct, readable documents and images for the exact product sold.

Keep your technical documentation organised and ready to provide to authorities on request. Under the Market Surveillance Regulation (EU) 2019/1020 (MSR), the responsible person must notify the manufacturer of risks in accordance with Article 4 and must be able to support cooperation with market surveillance authorities when requested.

How EARP helps with adding Responsible Person details in Amazon Seller Central?

We help you appoint an EU-based responsible person and prepare your Amazon submission, so your EU listings can meet GPSR expectations without guesswork. Our support is practical and documentation-focused.

  • We act as your GPSR Responsible Person and, where applicable, EU Authorised Representative under a written mandate.
  • We provide our EU contact details for use on product labels, packaging, or accompanying documents, aligned with GPSR information requirements.
  • We verify the presence and completeness of required product safety documentation and help you prepare an upload-ready evidence set for marketplace review.
  • We store documentation and make it available to market surveillance authorities upon request, following established processes.

See our services, or contact us to confirm what Amazon requires for your specific product categories and EU marketplaces.

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