How do I submit GPSR compliance information on Amazon Seller Central?

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Jason van de Zande

To submit GPSR compliance information in Amazon Seller Central, you typically respond to a product compliance request by selecting the affected ASINs, entering your EU-based Responsible Person details, and uploading or confirming the required safety and traceability documents. The exact screens vary by marketplace and may change over time, so focus on finding the active compliance task, matching identifiers, and keeping your labels, listings, and documents consistent. The questions below cover what Amazon asks for, where to submit it, and how to fix rejections.

What is GPSR, and what compliance information does Amazon typically request?

General Product Safety Regulation (EU) 2023/988 (GPSR) is the EU’s main consumer product safety law. It applies from 13 December 2024 and covers most consumer products offered to EU consumers, including online offers. If the manufacturer is not established in the EU, GPSR requires an EU-established Responsible Person (an economic operator) to be identified, and marketplaces may ask you to provide those details to keep listings active.

Amazon’s compliance workflows commonly request some combination of:

  • Responsible Person name, postal address, and electronic contact details (such as an email address or a two-way contact form)
  • Manufacturer name and contact details, as shown on the product or packaging
  • Product identifiers, such as a model or type number, and sometimes batch or serial information, where applicable
  • Evidence that you can provide product safety documentation on request (for example, a risk assessment, test reports, instructions, warnings, and label or packaging photos)
  • Confirmation that the online offer shows the required traceability and safety information (manufacturer and Responsible Person details, product identification, warnings)

How do I submit GPSR compliance information in Amazon Seller Central?

You submit GPSR information by locating the open compliance request tied to your ASIN, then entering Responsible Person details and providing the specific files or confirmations Amazon requests. Because Seller Central menus change, use the request itself as your guide, and make sure every field matches your product label and listing content.

  1. Find the request: Check Performance Notifications, Account Health, and any area labeled Product Compliance, Compliance Requests, or Manage Your Compliance.
  2. Open the task: Click the notification and review which EU marketplaces and which ASINs or SKUs are affected.
  3. Select the correct ASIN: If you have variations, confirm that the request applies to the exact model, size, or bundle you are submitting.
  4. Enter Responsible Person details: Use the exact legal name, EU postal address, and electronic contact details you want displayed and used for compliance communications.
  5. Upload or confirm documentation: Provide what is requested—commonly label or packaging photos, instructions and warnings, and supporting safety documentation. Use clear filenames and legible images.
  6. Submit and track: Save the confirmation, note the case or submission ID, and monitor the status for each ASIN until it shows as accepted or resolved.

Why is Amazon rejecting my GPSR submission, and how do I fix it?

Amazon typically rejects a GPSR submission when the Responsible Person details, product identifiers, or supporting documents do not match what is shown on the product, packaging, or listing. Fixes are usually straightforward: align names and addresses exactly, correct the ASIN-to-model mapping, and resubmit clean, readable files that address the specific request.

  • Mismatched details: The Responsible Person’s or manufacturer’s name differs between the label, documents, and Seller Central fields.
  • Incomplete contact information: Missing postal address or missing electronic contact details that enable two-way communication.
  • Wrong ASIN or variant: The documents show a different model or variant than the ASIN under review.
  • Unreadable files or wrong format: Blurry label photos, cropped packaging images, password-protected files, or unsupported file types.
  • Listing inconsistencies: The online offer does not show the required traceability details, product identification, or warnings in the relevant languages.
  • Documentation not available: You cannot provide technical documentation promptly if Amazon requests it during review.

Troubleshooting checklist: (1) compare label photos with every field you entered, (2) verify model or type number consistency across files, (3) ensure the listing text and images match the shipped product, and (4) resubmit with a short cover note explaining what changed. If it still fails, open a Seller Support case, attach screenshots of the rejection, and ask which specific field or file triggered it.

How does EARP help with submitting GPSR compliance information in Amazon Seller Central?

We help you submit GPSR information by providing an EU-established Responsible Person service and practical support for documentation readiness, so your Seller Central submission matches what marketplaces and authorities expect.

  • Act as your EU Responsible Person (economic operator) for GPSR market-access needs
  • Check traceability alignment across labels, packaging, listings, and submission fields
  • Support documentation organization and storage, and make documents available to authorities upon request
  • Guide you on what to prepare for marketplace reviews, including label and packaging photo readiness
  • Clarify role boundaries under Market Surveillance Regulation (EU) 2019/1020 (MSR), including that the Responsible Person notifies the manufacturer of risks under Article 4

See our GPSR services, or contact us to get your Amazon submission ready.

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